Postgraduate Courses
 

MSc in Marketing

A marketing degree for the global market

Programme Structure

The first part of the MSc in Marketing programme offers you 4 core modules, along with 2 specialist choices. You gain a broad understanding of the discipline as a whole, and the ability to focus on the key areas that matter to your individual career.

After you have completed the core and specialist modules, you will move on to undertake your dissertation. Through our Management Research Methodology, you will receive all the preparation you need to successfully complete this final project. The way these modules are taught will change according to the study mode of your choice (part-time or online).

Modules Award
  • Strategic Marketing Management
  • Consumer Behaviour and Research
  • Integrated Marketing Communications
  • Global Brand Management
Postgraduate Certificate in Marketing
  • Elective I
  • Elective II

Postgraduate Diploma in Marketing

  • Management Research Methodology
  • Final Project (Dissertation)
MSc in Marketing

*Specialist modules

Each specialisation was created to reflect the needs of the modern market. They are also regularly reviewed to ensure total relevance on a global scale.

MSc in Marketing 
  • Any combination of two elective modules
MSc in Digital Marketing 
  • Internet and Digital Marketing Communications
  • Web-Marketing: Metrics and Analysis
MSc in Global Marketing 
  • Global Marketing
  • Internet and Digital Marketing Communications
MSc in Marketing & Public Relations 
  • Internet and Digital Marketing Communications
  • PR Management and Corporate Communications
MSc in Marketing & Advertising 
  • Advertising Management
  • Internet and Digital Marketing Communications
MSc in Marketing & Sales Management 
  • Strategic Sales Management
  • Key Account Management

*All specialisations available, subject to demand.

This degree is validated and awarded by the University of Wales, UK. For further details regarding the University and its validation services, please log on to www.wales.ac.uk/validation or email validation@wales.ac.uk.

 

 
 

Next Intake

February 2012
April 2012
July 2012

 

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