Programme Structure – MA in Strategic Marketing
You will study the principles of management, marketing, finance and strategic operations, amongst other topics. This theory will be complemented with practical skills, preparing you to lead teams, departments and even entire organisations, anywhere in the world. Throughout your MBA, you will have access to our expert lecturers and our network of blue-chip corporate partners. So you will graduate with an up-to-date knowledge of the business world, as well as skills which will propel you to real career success.
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Stages |
Modules |
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Stage I |
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Strategic Marketing Management(15 credits)
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Marketing Communications (15 credits)
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Consumer Behaviour and Research (15 credits)
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Stage II |
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Elective Module I * ( 15 credits)
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Elective Module II * ( 15 credits)
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Elective Module III * ( 15 credits)
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Stage III |
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Online Dissertation and Research Methods (30 credits)
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Students who fail to meet academic requirements can be assessed on their relevant work experience (2 years management experience minimum for mature study route).
Specialisations*
*For the March 2014 intake, only the general pathway will be made available. As of September 2014, all specialisation pathways will be made available, subject to student demand.
Speak to a Programme Consultant
To find out more about the MA in Strategic Marketing and discuss which specialisation is right for you, call one of our programme consultants. Our advisors are available to provide one-to-one advice every weekday from 9am until 6pm, or from 9am until 8pm on our Open Days. You're welcome to meet them during these times at our campus in Birmingham.
Alternatively, call us on +44 (0) 121 616 3370 or email info@fbt-global.com.
Key facts
Fees
Click for fees
Application
To apply for this programme or for further information -
Call: + 44 (0)121 616 3370.
Entry requirements
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UK undergraduate degree – any subject area
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English Levels 5.5 IELTS (5.5 in all bands) or equivalent
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Applicants with substantial relevant professional experience will also be considered
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GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications. (Target score 550)
